Business Plan
Company:
Prepared by:
Date:
Prepared for:
1. Executive Summary
The whole plan on one page. Write it last.
The problem:
The solution:
The market:
Why you win:
Traction:
The team:
The numbers:
The ask:
2. Problem & Solution
The pain you solve, and why your answer beats the status quo.
The problem:
What people do today:
The solution:
Why it wins:
3. Market & Customer
Size, segment and the person who actually pays.
Market size:
First segment:
Who pays:
Customer jobs, pains and gains:
4. Competitive Landscape
Who else is in the room, and your honest position among them.
Main competitors:
How you compare:
Your edge:
5. Product or Service
What you sell, how it works, what is built and what is not.
Products and services:
How it relieves the pains:
How it creates the gains:
What is built, what is not:
6. Go-to-Market & Sales
Channels, pricing and the path to your first hundred customers.
Acquisition channels:
Pricing:
Path to the first 100 customers:
7. Team & Operations
Who does the work and how the business runs day to day.
Team and roles:
Advisors and key partners:
How it runs day to day:
8. Financial Plan
Revenue model, costs and runway.
Revenue model:
Costs:
Runway:
Funding required:
9. Milestones & Risks
What you will have proved by when, and what could break it.
Milestones and dates:
Key risks:
How you will reduce them:
10. Appendix
Everything an investor asks for second.
Team bios:
Detailed financials:
Letters of intent:
